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01/24/2019
 2 minutes

The Search for Fantastic Watches: Pitti Uomo 95 in Florence

By Pascal Gehrlein
Patek Philippe Nautilus 5712

Patek Philippe Nautilus 5712

A passion for watches often goes hand in hand with an interest in fashion. It’s perhaps no coincidence that the most important events for both industries take place only a week apart, namely “SIHH” in Geneva and the “Pitti Uomo” fashion trade fair in Florence. Twice a year, fans of classic men’s fashion meet in the city of lilies. They are joined by an ever-growing number of street-fashion aficionados and so-called “peacocks,” who enjoy putting their quirky sense of fashion on full display.

Pitti Uomo

In a previous article about Pitti Uomo 95, we suggested that the trade fair was the perfect place to spot a remarkable timepiece or two. Where else is so much attention given to matching your watch to your outfit (or your outfit to your watch)?! While other journalists and photographers had their eyes and lenses trained on the latest fashion trends, we were paying more attention to the attendees’ wrists. We hope no one was too offended by this.

Do you think our expectations of seeing a wide range of fantastic watches were too high? See what watches we found in Florence and decide for yourself.

Rolex 1675
Rolex 1675@franz_1955
Omega Speedmaster Professional
Omega Speedmaster Professional@jasonsarai
Audemars Piguet Royal Oak
Audemars Piguet Royal Oak
Vintage Omega Speedmaster
Vintage Omega Speedmaster@justusf_hansen
Rolex GMT Master II Batman
Rolex GMT Master II Batman
Breitling Aerospace
Breitling Aerospace
Audemars Piguet Royal Oak Chrono
Audemars Piguet Royal Oak Chrono
Panerai Luminor Marina
Panerai Luminor Marina
Piaget Polo
Piaget Polo@sandro
Vintage Longines
Vintage Longines@jm_lacort
Rolex Submariner
Rolex Submariner
Patek Philippe Nautilus Moonphase
Patek Philippe Nautilus Moonphase
Breitling Navitimer
Breitling Navitimer@marcelfloruss
Vacheron Constantin Fiftysix
Vacheron Constantin Fiftysix @fabioattanasio
Rolex Daytona Bicolor
Rolex Daytona Bicolor@giorgiogiangiulio
Patek Philippe Calatrava
Patek Philippe Calatrava@buzzspoke
Cartier Santos Bicolor
Cartier Santos Bicolor
Rolex Day Date
Rolex Day Date
Jaeger-LeCoultre Reverso
Jaeger-LeCoultre Reverso
Rolex DayDate
Rolex DayDate
Rolex Yacht Master I
Rolex Yacht Master I

Read more

Pitti Immagine Uomo 95: Why the fashion expo is also interesting for watch fans!

Time to Follow: 5 Instagram Accounts Worthy of Your Attention

SIHH 2019 Recap


About the Author

Pascal Gehrlein

Hi, I'm Pascal. After spending many hours searching for my first luxury watch on Chrono24, I ended up visiting their "Legal details" page and saw their headquarters …

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